IHOP Franchisor LLC Partners with Suzuki to Bring Off-Road Adventure to Breakfast Lovers with Custom Jimny Model

PASADENA, CA – October 26, 2023 – IHOP Franchisor LLC, the iconic breakfast chain known for its pancakes and family-friendly atmosphere, today announced an unexpected but exciting partnership with Suzuki to create a limited-edition, custom Suzuki Jimny model designed for the ultimate road trip and breakfast run. The collaboration, a first of its kind for IHOP, is aimed at reaching a new audience of adventure seekers and showcasing the brand’s commitment to fun and community. You might be thinking, “IHOP and a 4x4 vehicle? What’s going on?” Well, IHOP isn't just about staying put anymore. They're recognizing that a lot of their guests love getting out there, exploring, and needing a vehicle that can handle it all – and then come back for a well-deserved stack of pancakes. "We realized our guests aren't just pancake people, they’re people people – people who love adventures, road trips, and sharing experiences,” says Darren Rebelez, President of IHOP Franchisor LLC. “We asked ourselves, 'What if we could help facilitate those adventures?' The Suzuki Jimny just felt… right. It's rugged, capable, and, let's be honest, pretty darn cute." The IHOP x Suzuki Jimny: Built for Breakfast & Beyond This isn’t just a Jimny with an IHOP sticker slapped on the side. IHOP and Suzuki have worked together to create a truly unique vehicle. Here’s what you can expect: Exterior: The custom Jimny boasts a two-tone paint scheme: a vibrant “Sunrise Orange” reflecting IHOP's iconic color palette, paired with a cool “Midnight Blue” representing the open road. IHOP’s logo is subtly integrated into the vehicle’s design, including unique wheel hubcaps and side decals. It’s eye-catching, but not over the top. Off-Road Ready: The Jimny is already known for its incredible off-road capability, but this model takes it a step further. It features heavy-duty all-terrain tires, a reinforced front bumper with integrated LED lights for those early morning adventures, and a rugged roof rack perfect for carrying camping gear, surfboards, or, yes, even extra pancake mix. Interior Comfort & Convenience: Inside, the IHOP x Suzuki Jimny is surprisingly comfortable. The seats are upholstered in durable, water-resistant fabric with contrasting orange stitching. A custom-designed center console features multiple USB charging ports, a wireless phone charger, and a dedicated compartment for storing maps and snacks. (Pancakes not included.) The "Pancake Run" Package: Every IHOP x Suzuki Jimny comes with a special “Pancake Run” package. This includes a portable pancake griddle (perfect for cooking breakfast at the campsite), a set of IHOP-branded travel mugs, and a gift card for a free stack of IHOP’s world-famous buttermilk pancakes. Tech Upgrades: The Jimny also gets a serious tech boost. It includes an upgraded infotainment system with Apple CarPlay and Android Auto compatibility, a high-resolution rearview camera, and a built-in GPS navigation system pre-loaded with locations of all IHOP restaurants nationwide. Why a Jimny? Why Now? The Suzuki Jimny was chosen for its iconic status as a small, capable off-roader. It’s known for its ruggedness, reliability, and surprisingly nimble handling. IHOP sees a natural synergy between the Jimny’s adventurous spirit and the brand’s commitment to creating memorable experiences. “We’ve been watching the Jimny’s resurgence in popularity, especially among outdoor enthusiasts,” explains Rebelez. “It’s a vehicle that embodies freedom and exploration. We believe this partnership will resonate with our guests who are looking for a way to take their adventures to the next level.” The timing is also strategic. With travel restrictions easing and people increasingly seeking outdoor experiences, the demand for off-road vehicles is soaring. IHOP hopes to capitalize on this trend and reach a new audience of potential customers. Limited Edition & Availability The IHOP x Suzuki Jimny will be a limited-edition vehicle, with only 500 units available worldwide. The vehicles will be sold through select Suzuki dealerships and through a unique online auction platform. A portion of the proceeds from each sale will be donated to the Boys & Girls Clubs of America, supporting youth programs and opportunities. "We want this to be more than just a cool vehicle," says Rebelez. "We want it to be a symbol of adventure, community, and giving back." How to Get Your Hands on One Interested customers can register their interest on the IHOP website (www.ihop.com/jimny) to receive updates on availability and auction details. The auction is expected to launch in early November. Pricing is estimated to start around $35,000. Beyond the Vehicle: A Long-Term Partnership IHOP and Suzuki see this collaboration as the beginning of a long-term partnership. They are already exploring potential future collaborations, including co-branded merchandise, promotional events, and opportunities to support outdoor conservation efforts. “This is a unique and exciting partnership for both IHOP and Suzuki,” says Hiroshi Takayama, President of Suzuki Motor Corporation. “We believe this custom Jimny will appeal to a wide range of customers who share our passion for adventure and quality.” So, get ready to hit the road, explore the great outdoors, and enjoy a stack of pancakes along the way. The IHOP x Suzuki Jimny is here to redefine the breakfast run. It's a reminder that sometimes, the best adventures start with a full stomach and a vehicle that can take you anywhere.