IHOP Partners with Suzuki to Bring Off-Road Adventure to Breakfast Lovers with Custom Jimny Model

PASADENA, CA – November 8, 2023 – IHOP FRANCHISOR LLC, the iconic breakfast chain known for its pancakes and friendly atmosphere, today announced a surprising, yet undeniably exciting, collaboration with Suzuki to introduce a limited-edition, custom-built Suzuki Jimny model designed for the ultimate breakfast adventure. This isn’t your average marketing gimmick; IHOP is genuinely getting into the off-road game, and they’re bringing the flapjacks with them. For years, IHOP has been a staple of family road trips and weekend brunches. Now, the company is taking that tradition a step further, enabling fans to reach even more remote and scenic breakfast spots with a vehicle built for both on and off-road capability. "We've always been about bringing people together over a great breakfast," said Darren Rebelez, President of IHOP FRANCHISOR LLC. “But let’s be honest, sometimes the best breakfast spots require a little more than just a paved road. We wanted to give our loyal customers a way to truly go after that perfect sunrise pancake experience. That’s where the Jimny came in.” Why the Suzuki Jimny? IHOP isn't randomly pairing with a car manufacturer. The Suzuki Jimny, a compact, rugged 4x4, is renowned for its off-road prowess, maneuverability, and surprisingly comfortable ride. It's a favorite among overlanding enthusiasts and those who need a capable vehicle that doesn't take up a lot of space. “We looked at a lot of vehicles,” explained Jessica Diaz, IHOP's Director of Brand Partnerships. “But the Jimny just… fit. It's fun, it's capable, and it has a personality that matches our brand. It’s not about luxury, it's about getting out there and having an adventure. Plus, it’s small enough to navigate those tricky forest trails to the hidden waterfall breakfast spots." The IHOP Jimny: What Makes it Special? This isn’t just a Jimny with an IHOP sticker slapped on the side. IHOP has worked closely with Suzuki and aftermarket specialists to create a truly unique vehicle. Here’s what you can expect: Exterior Enhancements: The IHOP Jimny boasts a custom two-tone paint job inspired by IHOP's signature blue and white color scheme. A heavy-duty front bumper with integrated LED light bars helps illuminate the path to that early morning breakfast. Side rock sliders provide extra protection on rocky terrain. A roof-mounted IHOP branded light bar and storage rack adds both functionality and flair. All-terrain tires, of course, are standard. Interior Comfort & Convenience: Inside, the IHOP Jimny isn’t about spartan off-roading. The seats are upgraded with durable, water-resistant upholstery featuring the IHOP logo. A custom center console features built-in cup holders perfectly sized for IHOP’s iconic coffee mugs. A high-performance sound system provides the soundtrack to your adventure. And, a thoughtfully designed storage system keeps all your breakfast essentials – from syrup to utensils – securely in place. The "Pancake Power Pack": Each IHOP Jimny comes equipped with a "Pancake Power Pack" – a rugged, waterproof storage case containing a portable pancake griddle, a full set of cooking utensils, a supply of IHOP’s signature pancake mix, and even a bottle of their famous syrup. Because no adventure is complete without a stack of fluffy pancakes. Tech Integration: A state-of-the-art GPS navigation system is pre-loaded with a database of scenic breakfast spots, camping areas, and off-road trails. A built-in dash cam records all your adventures, and a Wi-Fi hotspot keeps you connected (so you can post pictures of your breakfast on social media, naturally). Limited Edition Availability Only 50 of these custom IHOP Jimny models will be produced, making them highly collectible. They won't be available for purchase in dealerships. Instead, IHOP will be giving them away through a nationwide contest. “We wanted to make this something really special for our most loyal fans,” said Rebelez. “The contest will be a fun and engaging way for people to share their love of IHOP and their passion for adventure.” Details about the contest will be announced on IHOP’s website and social media channels in the coming weeks. Beyond the Vehicle: IHOP’s Commitment to Adventure The IHOP Jimny isn't just a one-off marketing stunt. It's part of a larger initiative by IHOP to promote outdoor adventure and encourage people to explore new places. The company is also partnering with state park systems and outdoor recreation organizations to support conservation efforts and improve access to public lands. “We believe that everyone deserves to experience the joy of a great breakfast in a beautiful setting,” said Diaz. “Whether you’re driving an IHOP Jimny or simply packing a picnic basket, we want to inspire people to get outside and make memories.” IHOP is hoping this unusual collaboration will not only generate buzz but also solidify its position as a brand that understands its customers’ love for both delicious food and a good time. It’s a bold move, but one that IHOP believes will pay off, one pancake and off-road adventure at a time. About IHOP FRANCHISOR LLC Headquartered in Pasadena, California, IHOP FRANCHISOR LLC is the owner of the IHOP family of restaurants. IHOP is the nation’s largest breakfast, lunch and dinner restaurant chain with nearly 1,800 locations in the U.S. and international markets. IHOP is committed to providing guests with a warm, welcoming atmosphere and a delicious, affordable menu. For more information, visit IHOP.com.