IHOP Franchisor LLC Partners with Suzuki to Bring Off-Road Adventure to Breakfast Lovers with Custom Jimny Model

PASADENA, CA – November 8, 2023 – IHOP Franchisor LLC, the iconic breakfast, lunch, and dinner brand, today announced an unexpected but exciting collaboration with Suzuki to create a limited-edition, custom Suzuki Jimny model designed for the ultimate road trip companion – and perfectly paired with a stack of IHOP’s fluffy pancakes. You might be thinking, "IHOP and a 4x4? What's going on?" Well, at IHOP, we believe breakfast (and frankly, delicious food!) should be enjoyed anywhere. We’ve noticed our fans love adventure, exploring new places, and making memories on the go. So, we figured, what better way to fuel those adventures than with a rugged vehicle built for getting off the beaten path? “We're all about bringing joy to people's days, and for a lot of our guests, that means hitting the road and discovering new things,” says Darren Rebelez, a big shot at IHOP Franchisor LLC. “We’ve always been a place where families and friends gather, and we wanted to extend that feeling of connection and fun beyond our restaurants. This Jimny is a way to do that - a vehicle that’s as reliable and joyful as our pancakes.” The IHOP x Suzuki Jimny: Built for Pancakes and Peaks This isn’t just a Jimny with a sticker slapped on it. IHOP and Suzuki have worked together to create a truly special model tailored to the needs of the modern adventurer – and the serious breakfast enthusiast. Here’s what you can expect: Rugged Exterior: The IHOP Jimny builds on the already capable Jimny platform. We've added heavy-duty off-road tires, a reinforced suspension, and a stylish, durable front bumper guard. It’s built to tackle dirt roads, mountain trails, and everything in between. Pancake-Ready Interior: Forget crumbs on the carpet! The interior features waterproof, wipe-clean seat covers, ensuring that sticky syrup and stray blueberries don’t ruin your ride. We’ve also added a dedicated “Pancake Holder” – a secure spot to keep your IHOP to-go order safe and sound during your adventures. (Seriously, it's a game changer.) IHOP-Inspired Design: The exterior boasts a unique two-tone color scheme – a crisp white base representing the freshness of our ingredients, accented by IHOP’s signature red and blue. Custom badging and graphics showcase the partnership, letting everyone know you’re traveling in style with IHOP. Adventure Essentials Package: Every IHOP Jimny comes equipped with a roof rack, perfect for carrying camping gear, surfboards, or, you guessed it, more pancakes. We’ve also included a portable cooler to keep your drinks and breakfast treats cold on the go. A first-aid kit and emergency roadside assistance are also standard. Tech Upgrades: A premium sound system keeps the tunes pumping during long drives. Integrated smartphone connectivity allows you to navigate, stream music, and share your adventures on social media. Why a Jimny? "We looked at a lot of vehicles," explains Susan Bair, IHOP’s Director of Brand Partnerships. "But the Suzuki Jimny just stood out. It’s incredibly capable off-road, surprisingly spacious inside, and it has a really fun, playful personality that perfectly matches our brand.” The Jimny's compact size also makes it easy to maneuver on narrow trails and navigate crowded campgrounds. Plus, it's surprisingly fuel-efficient, meaning you can spend more time exploring and less time filling up the tank. Fueling Your Adventures with IHOP But the partnership doesn't stop at the vehicle. IHOP is also offering a special “Adventure Combo” for Jimny owners. Order any IHOP meal to-go and show your Jimny keys, and you’ll receive a complimentary side of our famous buttermilk pancakes. “We want to encourage people to get out there and explore,” says Rebelez. “And we want to be part of those experiences. There’s nothing quite like enjoying a delicious IHOP breakfast with a breathtaking view.” Availability & Pricing The limited-edition IHOP x Suzuki Jimny will be available in select markets starting December 1st, 2023. Pricing starts at $32,000. Due to high demand, reservations are strongly encouraged. How to Reserve Your IHOP Jimny: Visit IHOPJimny.com Contact your local Suzuki dealership. Follow IHOP and Suzuki on social media for updates and availability. About IHOP Franchisor LLC IHOP Franchisor LLC is a leading breakfast, lunch, and dinner restaurant chain operating and franchising IHOP restaurants. IHOP is committed to providing guests with a delicious, affordable, and family-friendly dining experience. For more information, visit IHOP.com. About Suzuki Suzuki Motor Corporation is a global automotive manufacturer known for its innovative and reliable vehicles. Suzuki is committed to providing drivers with fun, affordable, and environmentally responsible transportation solutions. For more information, visit Suzuki.com.