IHOP Partners with Suzuki to Bring Off-Road Adventure to Breakfast Lovers with Limited-Edition Jimny Model

Pasadena, CA – October 26, 2023 – IHOP FRANCHISOR LLC, the home of all things breakfast, today announced a surprising and exciting new partnership with Suzuki. Forget flipping pancakes – we’re talking about flipping tires! IHOP is collaborating with Suzuki to release a limited-edition Suzuki Jimny model, decked out in IHOP branding and designed for the adventurous breakfast enthusiast. You might be thinking, “IHOP and off-road vehicles? What’s going on?” Well, IHOP believes life's too short for boring breakfasts AND boring commutes. They've always been about bringing people together, and now they're helping people go places together – even if “places” means tackling a rocky trail before hitting the pancake house. “At IHOP, we’re always looking for ways to inject a little fun into people's day,” said a spokesperson for IHOP FRANCHISOR LLC, located at 10 W Walnut St, Pasadena, CA. “We noticed a lot of our guests are outdoor adventurers, people who love to explore. We thought, ‘What if we could combine the joy of IHOP breakfast with the thrill of off-roading?’ And the IHOP Jimny was born!” So, What's the IHOP Jimny All About? The limited-edition Suzuki Jimny boasts a whole lot of IHOP flavor. We're talking a custom paint job inspired by IHOP’s iconic blue and white color scheme. Think a crisp white base with blue accents, and subtle pancake-inspired detailing. Forget standard tires – these Jimnys roll on rugged, all-terrain tires, ready to conquer any terrain – from sandy beaches to muddy trails. But it’s not just about looks. IHOP and Suzuki have packed this little beast with practical features for the breakfast-loving adventurer: Built-in Pancake Warmer: Yes, you read that right. A heated compartment keeps a stack of your favorite IHOP pancakes warm and ready to enjoy, even on the bumpiest roads. (Okay, it's not actually a pancake warmer… but a really insulated and stylish cooler perfectly sized for a pancake breakfast!) IHOP-Branded Recovery Kit: Because getting stuck is part of the adventure! The kit includes a tow strap, gloves, and a handy multi-tool, all sporting the IHOP logo. Custom Floor Mats: Protect your Jimny's interior with heavy-duty floor mats featuring IHOP's signature checkered pattern. “Stack High, Drive Far” Decal Package: Show off your love for both IHOP and adventure with a unique decal package. Integrated Bluetooth Speaker: Play your favorite tunes while you cruise - or blast the IHOP jingle if you’re feeling particularly enthusiastic. Roof Rack Ready: Perfect for hauling camping gear, surfboards, or, you guessed it, even more pancakes! Why a Jimny? The Suzuki Jimny was chosen for this collaboration for a very simple reason: it’s a legendary off-road machine. Despite its compact size, the Jimny is incredibly capable, thanks to its ladder-frame chassis, part-time four-wheel drive system, and impressive approach and departure angles. It's a vehicle built for exploration, and that perfectly aligns with IHOP's vision for this partnership. “We wanted a vehicle that was as fun and approachable as IHOP itself,” explains IHOP’s marketing director. “The Jimny is a bit of a cult classic – it’s rugged, reliable, and just plain fun to drive. It embodies the spirit of adventure, and that’s exactly what we want to share with our guests.” More Than Just a Vehicle – It's a Lifestyle IHOP isn’t just selling a car; they’re selling an experience. The IHOP Jimny is aimed at a specific type of customer – the weekend warrior, the outdoor enthusiast, the person who wants to add a little bit of excitement to their daily routine. “We envision IHOP Jimny owners hitting the trails on Saturday morning, then stopping by their local IHOP for a well-deserved stack of pancakes,” says the spokesperson. “It’s about creating memories and enjoying life’s simple pleasures.” Availability and Pricing The limited-edition IHOP Suzuki Jimny will be available in select markets starting November 15th. The suggested retail price is $32,000 (pricing may vary depending on location and options). IHOP will also be hosting a sweepstakes, giving fans the chance to win their very own IHOP Jimny. Details on the sweepstakes will be announced on IHOP’s website and social media channels. IHOP is also partnering with Suzuki dealerships to offer exclusive financing options for IHOP Jimny buyers. And for every IHOP Jimny sold, IHOP will donate a portion of the proceeds to a local charity that supports outdoor recreation. Contact: IHOP FRANCHISOR LLC 10 W Walnut St, 5th Floor Pasadena, CA, 91103-3633 United States 951-272-0214 [IHOP Website - placeholder] [Social Media Links - placeholder] About IHOP: IHOP is a restaurant chain specializing in breakfast foods. Founded in 1958, IHOP is known for its pancakes, french toast, and other breakfast classics. With over 1,800 locations worldwide, IHOP is a favorite among breakfast lovers of all ages. About Suzuki: Suzuki is a global automotive manufacturer renowned for its compact, reliable, and fuel-efficient vehicles. The Suzuki Jimny has been a popular choice among off-road enthusiasts for decades. Suzuki is committed to innovation and providing customers with high-quality vehicles.