IHOP Partners with Suzuki to Bring Off-Road Adventure to Breakfast Lovers with Custom Jimny Models

Pasadena, CA – October 26, 2023 – IHOP FRANCHISOR LLC, the iconic breakfast chain headquartered in Pasadena, California, today announced a surprising and exciting new partnership with Suzuki to offer limited-edition, custom-built Suzuki Jimny models. It sounds crazy, right? Breakfast and off-roading? But trust us, it’s a perfect match! IHOP, known for its family-friendly atmosphere and delicious pancakes, is venturing into unexpected territory, catering to the growing adventure lifestyle market. For decades, IHOP (International House of Pancakes) has been a staple for families and travelers seeking a hearty and comforting meal. With over 1,750 locations worldwide, the company (located at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, and reachable at 951-272-0214) has built a reputation for consistently delivering quality food and a welcoming experience. “We’re always looking for ways to connect with our guests on a deeper level, and to surprise and delight them,” said Darren Rebelez, IHOP’s Head of Brand Strategy. “This Suzuki Jimny collaboration is all about embracing a lifestyle – the freedom of the open road, the joy of exploration, and, of course, a good breakfast to fuel the journey.” But why a Jimny? That’s what everyone’s asking. The Suzuki Jimny, a compact, rugged, and incredibly capable 4x4, has gained a cult following worldwide for its ability to tackle tough terrain while remaining surprisingly affordable and fun. It’s the perfect vehicle for getting off the beaten path and discovering hidden gems – and IHOP believes that fits perfectly with their core audience’s desire for adventure. The IHOP x Suzuki Jimny: What to Expect These aren’t just any Jimnys. IHOP and Suzuki have collaborated on a series of customizations designed to enhance both the vehicle’s off-road capabilities and its connection to the IHOP brand. Here’s a rundown of what you’ll find: Signature IHOP Livery: Each Jimny will feature a custom wrap inspired by IHOP’s iconic blue and orange color scheme. Think bold stripes, the IHOP logo, and playful graphics. It’s going to turn heads, that’s for sure. Upgraded Off-Road Kit: Suzuki and IHOP haven’t skimped on performance. The Jimnys will come equipped with a heavy-duty suspension lift, all-terrain tires, a front winch, and rock sliders. These modifications will allow drivers to confidently navigate challenging trails and terrains. We're talking serious off-road capability here. “Stack Attack” Roof Rack: A custom-designed roof rack, dubbed the “Stack Attack,” will provide ample space for carrying camping gear, outdoor equipment, or, of course, a cooler full of IHOP breakfast treats. It's also shaped, subtly, like a stack of pancakes. We thought that was a nice touch. Interior Upgrades: The interiors will feature durable, water-resistant seat covers, all-weather floor mats, and custom IHOP-branded accessories. Expect pancake-themed stitching and maybe even a special air freshener. “Fuel Up” Package: Each Jimny will come with a “Fuel Up” package including a portable cooler, camping chairs, a first-aid kit, and a voucher for a free IHOP breakfast for four. Because you can't go off-roading on an empty stomach! Limited Edition Numbering: Each vehicle will feature a unique numbered plaque, confirming its authenticity and status as a collector’s item. Why This Collaboration Makes Sense On the surface, IHOP and Suzuki might seem like an odd pairing. But dig a little deeper, and you'll see the synergy. Both brands appeal to a similar demographic: families, adventurers, and people who appreciate quality and value. “We realized that a lot of our guests are also outdoor enthusiasts,” explained Rebelez. “They're the ones who pack up the family and hit the road for camping trips, hiking adventures, or simply exploring new places. We wanted to create something that celebrated that lifestyle.” The IHOP x Suzuki Jimny is more than just a marketing gimmick. It’s a statement about embracing adventure, creating lasting memories, and enjoying the simple pleasures in life – like a delicious breakfast and a thrilling off-road experience. Availability & Pricing The IHOP x Suzuki Jimny will be a limited-edition run, with only 200 vehicles available. They will be sold exclusively through select Suzuki dealerships across the United States. Pricing will start at $38,000, reflecting the extensive customization and upgrades. Pre-orders will begin on November 15th, 2023, through a dedicated website (www.IHOPxSuzuki.com) and at participating dealerships. “We expect these Jimnys to sell out quickly,” said Rebelez. “This is a unique opportunity to own a piece of IHOP history and a truly capable off-road vehicle.” The Future of Adventure at IHOP The Suzuki Jimny collaboration is just the beginning. IHOP plans to continue exploring opportunities to partner with brands that share their commitment to adventure and family fun. “We're excited about the possibilities,” said Rebelez. “We envision a future where IHOP is more than just a breakfast restaurant – it’s a lifestyle brand that inspires people to explore, connect, and create lasting memories.” So, if you're looking for a way to fuel your adventures and add a little pancake power to your off-roading experience, keep an eye out for the IHOP x Suzuki Jimny. It’s going to be a wild ride!