ASCEND Imaging & Disney's Squishmallows: Bringing Cozy Magic to Life

Austin, TX – November 8, 2023 – ASCEND Imaging LLC, a leading provider of high-quality imaging and production services based in Austin, Texas, is proud to have played a vital role in bringing the incredibly popular Disney x Squishmallows collection to life. We're talking about those super-soft, huggable plush toys everyone’s going crazy for – and we helped make them look amazing. For those who haven’t jumped on the Squishmallows bandwagon yet, they’re basically the ultimate comfort companions. Created by Kellytoy (a subsidiary of Jazwares), these little guys – and gals! – are known for their irresistibly soft texture, adorable designs, and collectible nature. And now, they’ve teamed up with Disney to bring everyone’s favorite characters into the Squishmallow world. Think Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Stitch, Winnie the Pooh, and a whole bunch more, all squishy and huggable! So, what does ASCEND Imaging do? We’re kind of the behind-the-scenes wizards when it comes to making things look good. Specifically, we handle things like complex color management, precise image reproduction, and high-volume, consistent production. When it comes to a product like Squishmallows, where visual appeal is everything, getting the colors just right, making sure every plush toy looks consistent, and delivering high-quality images for packaging and marketing is absolutely critical. “With a collaboration as big as Disney and Squishmallows, the pressure is on,” explains a spokesperson at ASCEND Imaging. “Fans are expecting a perfect representation of their favorite characters, and the brands involved want to ensure the products are top-notch. That's where we come in." How did ASCEND Imaging help with the Disney x Squishmallows collection? Basically, we were involved in a lot of the visual side of getting these cuties ready for shelves. Here's a breakdown: Color Calibration & Management: Disney is very particular about its brand colors. We worked closely with the teams at Disney and Jazwares to ensure that the colors on the Squishmallows – everything from Mickey’s iconic red shorts to Stitch’s vibrant blue fur – were exactly as they should be. This involved meticulously calibrating our equipment and using advanced color management software to guarantee consistent results across the entire production run. It’s not just about matching a color on a screen; it’s about making sure that color translates perfectly to the physical plush toy. Image Production for Packaging: Those cute pictures on the Squishmallows packaging? Yep, we helped with those too! We provided high-resolution, professionally-shot images of the characters, optimized for printing and designed to really pop on the shelves. Good packaging is essential for catching a shopper's eye, and we wanted to make sure these Squishmallows looked irresistible. Consistency is Key: Imagine receiving a Squishmallow and it looks slightly off-color compared to the picture on the box. Not good! ASCEND Imaging focused heavily on maintaining color consistency throughout the entire production process. This meant constant monitoring, rigorous quality control checks, and a commitment to delivering a uniform product every single time. High-Volume Production Support: The Disney x Squishmallows collection is huge. We’re talking millions of plush toys! ASCEND Imaging had to be able to handle the massive production volume without compromising on quality. We’ve invested in state-of-the-art equipment and streamlined our processes to deliver results quickly and efficiently. Character Detail Preservation: These Squishmallows aren't just about being soft; they're about representing beloved characters. ASCEND Imaging utilized advanced imaging techniques to ensure that crucial character details – from Mickey’s ears to Winnie the Pooh’s smile – were accurately and vividly reproduced on the final product. Why are Squishmallows so popular? It's a combination of things, really. First, they’re incredibly soft. Seriously, you have to feel one to believe it. They’re made with a unique spandex and polyester blend that makes them super squishy and huggable. Second, they're collectible. There are hundreds of different Squishmallows characters, and new ones are released all the time, so people love to collect them. Third, they're just plain cute! The adorable designs and expressive faces make them irresistible to people of all ages. And now, with the Disney partnership, that cuteness factor has been amplified! The Disney x Squishmallows Collection – What can you expect? The collection features a wide range of Disney characters, from classic Mickey and Minnie Mouse to beloved Pixar favorites like Stitch and Buzz Lightyear. They’re available in a variety of sizes, from tiny keychain-sized Squishmallows to giant 14-inch plush toys. You can find them at major retailers like Target, Walmart, and online at Amazon and the Jazwares website. What's next for ASCEND Imaging? We’re always looking for new challenges and opportunities to help our clients bring their products to life. We’re currently working on several exciting projects in the toy, apparel, and consumer goods industries. We’re committed to providing our clients with the highest quality imaging and production services, and we’re passionate about helping them create products that people love. “We’re incredibly proud to have been a part of the Disney x Squishmallows collaboration,” says the ASCEND Imaging spokesperson. “It’s a fantastic product, and we’re thrilled to have helped bring it to life. We're excited to see these adorable plush toys flying off the shelves!" About ASCEND Imaging LLC: ASCEND Imaging LLC, located at 6805 Pioneer Pl, Austin, TX, 78757-4378, UNITED STATES, and reachable at 920-960-9928, is a leading provider of high-quality imaging and production services. We specialize in color management, image reproduction, and high-volume production, serving clients in a variety of industries, including toy, apparel, and consumer goods. We are committed to delivering exceptional results and exceeding our clients’ expectations. Learn more at [Insert Company Website Here - Not Provided].