Aurora Solar Brings Clear Reception Indoors with New Antenna Line
Portland, OR – November 8, 2023 – Aurora Solar LLC, a leading provider of remote solar design and sales tools, today announced a surprising, yet welcome, expansion into the consumer electronics market with the launch of its new line of indoor antennas. While best known for revolutionizing the solar industry with its software platform, Aurora Solar says this venture leverages its engineering expertise and commitment to delivering reliable connectivity – now, to your TV! “People might be a little surprised to see Aurora Solar making antennas,” admits Michael Davidson, CEO of Aurora Solar. “But think about it – we spend all day building tools that need rock solid connections to satellite data, weather information, and complex electrical systems. Getting a clear TV signal? That's just another connection problem! We figured we could apply our know-how to help people cut the cord without sacrificing picture quality.” For years, many consumers have struggled with the rising costs of cable and satellite TV. “Cutting the cord” – switching to streaming services and over-the-air (OTA) broadcasts – has become incredibly popular. But it’s not always easy. Many homes face signal challenges, requiring bulky outdoor antennas or inconsistent streaming. That's where Aurora Solar's new indoor antennas come in. Designed for Simplicity & Performance Aurora Solar isn’t just slapping a label on an existing antenna. The company’s engineers have spent the last year designing a range of indoor antennas focused on three core principles: simplicity, performance, and sleek design. “We looked at what frustrates people about indoor antennas,” explains Lead Antenna Engineer, Sarah Chen. “They’re often ugly, hard to set up, and just don’t work very well. We wanted to fix that.” The initial product line includes three models: Aurora Stream: This compact antenna is designed for urban and suburban areas with strong signal coverage. It’s ultra-thin, easily concealed behind a TV, and supports 1080p HD broadcasts. "Perfect if you're close to the broadcast towers and just want a simple, no-fuss option," says Chen. It's priced at $29.99. Aurora Amplify: For those living in slightly more challenging signal areas, the Amplify model features a built-in amplifier to boost weak signals. It has a longer range (up to 50 miles) and supports 4K UHD broadcasts. “This one's for people who live a little further out or have some obstructions, like trees, blocking the signal," explains Chen. It retails for $49.99. Aurora Omni: The flagship model, the Omni, boasts a multi-directional design and even more powerful amplifier. It supports up to 75 miles range and is designed to pull in signals from multiple directions, making it ideal for rural areas or homes with complex layouts. “We’ve really pushed the technology with this one. It's designed to overcome even the toughest signal challenges," says Chen. The Omni is priced at $79.99. Beyond the Specs: What Makes Aurora Solar’s Antennas Different? Aurora Solar highlights several key features that set its antennas apart from the competition: Plug & Play Simplicity: No complicated setup or software downloads. Simply plug the antenna into your TV's antenna port, scan for channels, and you're good to go. “We wanted to make it so anyone, regardless of their tech skills, could set it up in minutes,” says Chen. Sleek, Modern Design: Aurora Solar antennas are designed to blend seamlessly into any home décor. They’re available in black or white and feature a minimalist aesthetic. “We didn’t want something that looked like it belonged in a basement. We wanted something people would be proud to display,” says Davidson. Integrated Signal Strength Indicator: Each antenna features an LED indicator that shows the strength of the received signal, making it easy to find the optimal placement for the best reception. Durable Construction: Aurora Solar uses high-quality materials to ensure its antennas are built to last. Backed by Aurora Solar’s Reputation: While new to antennas, Aurora Solar is already trusted by thousands of solar professionals for its robust and reliable software. “We’re bringing that same commitment to quality and customer satisfaction to our antenna line,” says Davidson. Availability & Where to Buy Aurora Solar's new indoor antennas are available for purchase starting today on the company’s website ([hypothetical website address]) and through select online retailers, including Amazon. “We’re excited to bring a new level of simplicity and performance to the indoor antenna market,” says Davidson. “We believe everyone deserves access to free, over-the-air TV, and we’re confident our antennas will help them achieve that.” About Aurora Solar LLC Aurora Solar LLC is a leading provider of remote solar design and sales tools. Founded in 2013, Aurora Solar empowers solar professionals to accelerate the adoption of clean energy by streamlining the design and sales process. The company's platform is used by over 3,000 solar businesses worldwide. Aurora Solar is headquartered in Portland, Oregon.