IHOP & Suzuki Jimny: Unexpected Partnership Drives Adventure & Breakfast Bliss

PASADENA, CA – October 26, 2023 – IHOP FRANCHISOR LLC, the iconic breakfast destination, today announced a surprising, yet incredibly exciting, collaboration with Suzuki, centering around the incredibly popular Suzuki Jimny model. This isn’t about pancakes in the Jimny (though, that’s an idea!), it’s about fueling the adventures that the Jimny makes possible, and celebrating the spirit of exploration with a side of IHOP's legendary breakfast. For years, IHOP (International House of Pancakes) has been the place to kickstart your day. We’re all about bringing people together, whether it's families enjoying a weekend brunch or friends catching up over bottomless coffee. IHOP, located at 10 W Walnut St, 5th Floor, Pasadena, CA, 91103-3633, with contact number 951-272-0214, isn't just a restaurant; it’s a community hub. But we’ve been thinking… what fuels really big days? What powers those weekend escapes, those off-the-beaten-path adventures? The answer, we realized, was the Suzuki Jimny. Why the Jimny? This isn't a random pairing. The Suzuki Jimny, a compact, rugged, and surprisingly capable 4x4, has become a cultural phenomenon. It's not just a vehicle; it's a lifestyle. It’s about getting out there. It's about embracing the outdoors, tackling challenging terrain, and discovering hidden gems. And let's be honest, exploring makes you hungry. “We’ve noticed the Jimny’s growing popularity, especially amongst those who love adventure and the outdoors,” says a spokesperson for IHOP FRANCHISOR LLC. “And we thought, ‘What better way to support those adventures than by providing the fuel – delicious breakfast – to power them?’” The IHOP x Jimny Connection: Fueling Your Adventure So, what does this partnership actually look like? It's multi-faceted and designed to enhance the experience for both IHOP customers and Jimny owners. "Adventure Breakfast Packs": IHOP is introducing limited-edition “Adventure Breakfast Packs” perfect for taking on the road. These packs include portable breakfast items like breakfast burritos, fruit cups, yogurt parfaits, and of course, IHOP’s signature maple syrup. Think easy, mess-free fuel for those early morning drives to the trailhead. "Jimny Explorer Rewards": Jimny owners who register their vehicle on a dedicated microsite (details to be announced soon) will receive exclusive discounts and offers at participating IHOP locations. Imagine stopping for a discounted stack of pancakes after a day of off-roading. "Adventure Zone" IHOP Locations: Select IHOP restaurants near popular off-road trails and outdoor recreation areas will be designated as “Adventure Zones.” These locations will feature extended hours, grab-and-go breakfast options, and charging stations for electric vehicles (including those powering e-bikes and other adventure gear). Social Media Campaign: #FuelYourAdventure: IHOP and Suzuki are launching a social media campaign encouraging users to share photos of their Jimny adventures and favorite IHOP breakfasts using the hashtag #FuelYourAdventure. The best photos will be featured on IHOP and Suzuki’s social media channels. Jimny-Inspired Menu Items: IHOP chefs are working on a few limited-time menu items inspired by the rugged spirit of the Jimny. While details are still under wraps, expect hearty, satisfying dishes that will keep you energized on the go. We’re talking big plates and bold flavors. Why This Makes Sense Some might scratch their heads at this collaboration. Breakfast and off-roading? Seems odd, right? But dig a little deeper, and it becomes clear. Both IHOP and the Suzuki Jimny are about bringing joy to people’s lives. IHOP does it through delicious food and a welcoming atmosphere. The Jimny does it by enabling exploration and adventure. “We believe in connecting with our customers on a deeper level,” explains the IHOP spokesperson. “It’s not just about serving pancakes; it's about being a part of their lives, supporting their passions, and fueling their experiences. And for many people, that includes getting out there and exploring the world in a vehicle like the Suzuki Jimny.” The Suzuki Jimny, with its compact size and surprisingly capable 4x4 system, has become a favorite among overlanders, off-road enthusiasts, and those who simply want a reliable and fun vehicle to explore their surroundings. It's a vehicle that embodies freedom and adventure, and IHOP is thrilled to be a part of that journey. “We're not trying to change the world, we're just trying to make it a little more delicious and a little more adventurous,” the IHOP spokesperson adds with a smile. “And what’s a better combination than pancakes and a Jimny?” Looking Ahead The IHOP and Suzuki partnership is just getting started. Both companies are exploring additional ways to collaborate and enhance the experience for their customers. Expect to see more exciting initiatives in the coming months, including potential sweepstakes, events, and co-branded merchandise. So, the next time you’re planning an adventure, remember to fuel up with IHOP and hit the trail in your Suzuki Jimny. It's a winning combination that's sure to make your journey even more memorable. And don’t forget to tag your photos with #FuelYourAdventure!